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Rouge Premier

Refillable haute couture lipstick

Rouge Premier
606 Gray Toile de Jouy
Rouge Premier Refill
008 Rouge Premier 8
The quintessence of haute couture lipstick, Rouge Premier offers the ultimate experience of refinement in a precious ceramic case,

This Dior lipstick is infused with 24K gold and revitalizing hibiscus flower extract. Its teardrop-shaped bullet, a perfect fit for the lips, enables a comfortable and sensorial application for lips that appear smooth and full.

Imagined as a jewel, the Rouge Premier lipstick is refillable. The ceramic and 18K gold-dipped metal case is the work of an unprecedented collaboration between the House of Dior and the French artisanal workshop Bernardaud, which has perpetuated the art of hand-crafting Limoges porcelain since 1863. An authentic piece to pass down through the generations, this Dior makeup masterpiece integrates the timeless style codes of the House of Dior, from the oval shape to the toile de Jouy pattern.

This precious object is available exclusively on dior.com and in Dior boutiques. An enduring piece of art to pass down through the generations, Rouge Premier is a true jewel to be kept and refilled over time. Its ceramic and 18K gold-dipped metal case is the work of an unprecedented collaboration between the House of Dior and the French artisanal workshop Bernardaud, which has perpetuated the art of hand-crafting Limoges porcelain since 1863.

When your haute couture lipstick is finished, replace it with the Rouge Premier refill in the shade of your choice. This way, you can keep the exceptional ceramic case of the lipstick.

The Rouge Premier refill is available in a range of 12 shades with a luminous matte finish, developed by Peter Philips, Creative and Image Director for Dior Makeup.

Infused with 24K gold and red hibiscus extract from the Dior gardens in Burkina Faso, Rouge Premier brightens the lips and brings them comfort and care. The formula of the refill is identical to that of the lipstick.

Case

Exceptional couture cases

The Rouge Premier wardrobe welcomes two new exceptional cases. The toile de Jouy motif that adorns the ceramic case is revealed in deep blue and vermilion, imbuing the lipstick with a delicate, timeless elegance.

Heritage

The excellence of French
savoir-faire

Dior and the artisanal ceramic workshop Bernardaud joined forces to create 3 exquisite ceramic cases in gray, red and blue. These 18k gold-dipped cases are adorned with the iconic Toile de Jouy motif.

Innovation

A new art of makeup

To create a genuine haute couture lip makeup ritual, Dior has developed a range of beauty accessories crafted in ceramic.

Formula

An exceptional formula

Refillable, Rouge Premier is characterized by a luminous matte elixir formula, infused with 24k gold and revitalizing red hibiscus extract, for lips bathed in comfort and lip care.

Case

Haute couture makeup case

1/2

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